The Posture Grid!
This project is an exploration of personal/performed/projected identity through the construction of persona. Using the premise of selling a grid product, The Posture Grid! is a durational performance for video that unpacks advertising language in order to engage how products meant and designed to "help" the body, often reflect ways in which the body has been repeatedly regimented, silenced, and forced into "straight lines" that often do not coincide with lived experience. Through humor, endurance, and duration, The Posture Grid! begins to break down the initial sales-veneer: exposing a figure that cannot return to the sales pitch, and revealing the ways in which no-one can succeed within the grid's rigid lines. "The Posture Grid: If You Stand Straight, You're Accomplished!"
Jessica Borusky is a Floridian feminist who currently resides and works in Boston, Ma. Through humorous, persona-based, performance for video, her work deals with ways in which language surrounding and marketing the American body often reflect oppressive ideals.
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