Monday, April 11, 2016

TRACKSMITH UNVEILS 2016 BOSTON MARATHON RUNNER’S LOUNGE & SHOWROOM, FEATURING NEW SPRING COLLECTION & BOBBI GIBB ART GALLERY

TRACKSMITH UNVEILS 2016 BOSTON MARATHON RUNNER’S LOUNGE & SHOWROOM, FEATURING NEW SPRING COLLECTION & BOBBI GIBB ART GALLERY
In honor of the 120th Boston Marathon, performance running brand Tracksmith will open a Runner’s Lounge and Showroom on the race course at 899 Boylston Street. Offering the best in style and culture for the competitive runner, the Runner’s Lounge and Showroom will showcase the brand’s latest spring collection and feature an art gallery of work by Roberta “Bobbi” Gibb, who in 1966 became the first woman to run the Boston Marathon. The gallery will be the first public display of Gibb’s art and will explore the story of her historic 1966 run.  

The brand’s Runner’s Lounge and Showroom is part of Jamestown’s Run Boston Shop Boston project aiming to give the international running community a taste of Boston area athletic wear brands. Opening Wednesday, April 6th, the showroom will feature:

Tracksmith Running Apparel

From the brand’s Van Cortlandt singlets and Harrier tees, to new releases like the Magnolia and Waban shorts, Tracksmith’s latest spring collection will be available for runners to browse and purchase. Alongside new spring apparel, qualified runners will be able to collect and register for their exclusive Boston Qualifier singlet. In addition, Tracksmith will host “Tee shirt and Beer” events throughout the month of April, where runners can select from exclusive graphics and have their Grayboy tees and tanks live silk-screened on site while sipping a brew in the racer’s lounge.

Tracksmith aims to honor and steward the history and culture of competitive running. In recognition of the 50th anniversary of her race, Tracksmith has designed the Bobbi, a women’s training short inspired by the pair Gibb wore in 1966, reimagined through a 21st-century performance lens. The shorts will be available for purchase online and in the showroom. Along with the Bobbi shorts, the brand has crafted an anniversary-edition reprint of Gibb’s 2008 book To Boston with Love, which will be available for sale, with all proceeds benefiting the Bobbi Gibb Marathon Sculpture Project, Gibb’s campaign to create and place a life-size sculpture of a female runner on the Boston course.

Race Exhibits
In the years following her marathon performances, Gibb has honed her skills as an artist and sculptor - notably sculpting three bronze statuettes awarded to the first three finishers at the women’s U.S. Olympic Marathon Trials in 1984. In celebration of Gibb’s 1966 race and her creativity as an artist, Tracksmith worked closely with Gibb to curate the first-ever public exhibition of her paintings and sculptures. Through the gallery, which will tell the story of her 1966 race alongside her work, runners can draw inspiration for their own races -  Boston or otherwise.

Race Culture Events
Throughout April and in the lead up to the Marathon, Tracksmith will host events celebrating the race and its competitors. From book signings to race challenges and group runs, Tracksmith’s runner’s lounge and showroom will serve as a home base for runners looking to indulge in the Marathon’s history, icons and culture. This will include a release party for the fourth issue of METER magazine, a print quarterly that explores the modern competitive running lifestyle and book signing for  author Jen A. Miller’s memoir, Running: A Love Story.  For more information on events and programming - visit the runner’s lounge and showroom at 899 Boylston Street or follow the brand on Twitter (@Trackmsith), Facebook.com/TracksmithRunning and Instagram (@TracksmithRunning).

About Tracksmith
Tracksmith crafts performance apparel, inspiring publications and distinct experiences so that runners can indulge in the sport’s rich culture. Everything we create is intended to inspire and satisfy the competitive runner. Headquartered at the halfway point of the Boston Marathon, we were founded on the belief that the richest rewards in running are only found through racing.

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